SEO For Mobile
Denver is the largest city in Colorado, and home to more than 642,000 people. And of those people, a huge majority have cell phones. Mobile phones are increasingly becoming an integral part of everyone's life, and when you're operating any type of business in the Denver area you'll want to make sure that your online presence is noticed by not only those surfing the net at home, but also those using mobile web browsers to find the businesses they're interested in using. That's why effective Denver web design also means taking the time to get mobile SEO right.
For the last several years, leading search engines like Google generally rank their search results on mobile browsers exactly the same way they would on a home PC. But that is changing, and in mid-June, 2013 the announcement was made that Google will begin demoting sites on their results pages in mobile browsers if a site isn't mobile friendly. That means that if a company's website doesn't match some basic mobile design guidelines, they could fall from high ranking spots to much lower ones.
The reason is obvious. With more people than ever before using their smart phones to find businesses, there has been an increased level of frustration due to users visiting a website and finding that they can barely navigate it on their phone due to poor design choices. In reality, the only thing this does is upset users and in the end they'll simply click their 'back' button and find a different site. By reducing the rankings of sites that don't work well on mobile, Google is making sure that its users get the best results every single time.
Today, numerous businesses actually operate two sites – a standard website and one that is optimized for mobile traffic. But just a single site that is optimized for a smartphone is enough. Some simple design changes will often be all that is required to keep a company's search ranking high. Good Denver web design companies can quickly asses a site and determine what issues may be present for mobile users and how to fix them.
Since appearing high in search results is an important aspect of business success in today's marketplace, and since more people are using mobile technology than ever before, it makes sense for businesses of any size to take the time needed to ensure that their sites meet the basic requirements Google has recently put in place.