eCommerce Solutions
A good eCommerce website engages customers and makes it really, really easy for them to find what they’re looking for and discover new products and services that they didn’t even know they wanted.
If you don’t have an online store, you are most certainly missing out on a substantial amount of business. People shop online. Your customers shop online. Having an online store makes it easy for them to buy from you.
If you already have an online store, is it customer friendly? It might sound strange, but there are plenty of eCommerce sites that look cool, but aren’t that useful for shoppers. Which is kind of missing the point, wouldn’t you say?
Want to know what components are necessary to a functional and profitable online store? Here is a checklist of features to consider:
- Ensure that the advantages of your products or services are front and center. Many of those who come to your website don’t know what they want exactly. You can help them make up their mind.
- Communicate trustworthiness. Most people are skeptical about new products and services. We’ll help give your customers confidence in their purchases by placing warranties and return policies where customers can easily find them, and making sure they know how to contact you if they have questions or concerns.
- Clear, consistent branding. Customers don’t like ambiguity – especially when they’re about to plunk down some hard earned cash. We’ll show you how to make it very clear who you are and what you’re about.
- If you offer deals, freebies or free shipping, make sure customers know about them right away. Use these items to grab the attention of your customers and keep them on your website.
- Feature new and most popular items first. Many customers just want to find the best product without searching for hours. We’ll make it easy for them by building your store to showcase best selling products and products with the highest customer reviews.
- Ensure that your customers have easy access to their shopping cart, the items in their cart are easy to see, and quantities are easy to change. In general – we’ll make the entire checkout process as seamless and as easy for your customer as possible.
- Give your customers lots of payment options: Credit and debit cards, gift vouchers, PayPal, etc. People get used to paying a certain way and they’d rather go somewhere else than change payment methods.
- Use social media to roll out the welcome mat. We’ll link your store to your social media accounts and can even show you how to use those social media channels to lead people directly to your online store.
- Include an online chat function and/or customer service number so people can get their questions answered quickly and immediately.
- Include “trustmarks” – small images or logos that reassure your customers that it’s safe to shop on your site. Examples: McAfee, Verisign, BBB, TRUSTe, ect.
Do you have an online store that’s super customer friendly and generating tons of sales? No? Let’s talk: 720.536.0848
