Hyperlocal Targeting With Mobile
Denver is home to more than 643,000 people and is visited every year by many more. As a kind of regional hub, the city is filled with great things to do and plenty of businesses catering to potential customers. Of course, standing out from other businesses is a must for any Denver based business, and there are numerous ways to go about getting noticed. For many, getting help of good Denver web design and focusing on hyperlocal targeting with mobile technology is a must.
More people than ever before are using smartphones. In fact, today the average consumer ends up spending around 127 minutes each and every day using mobile apps. The primary apps used are email, Facebook, and local searches – trying to find nearby places like a business. And when you consider that the average consumer spends 168 minutes each day watching TV – just 41 minutes more – it becomes clear that standing out in mobile searches is a must. But most marketers today actually spend less than 1 percent of their budget on mobile endeavors.
Mobile marketing is different, too. Mobile users are constantly moving, always on the go. As a result, marketing efforts on a mobile platform usually need to focus on targeted marketing that utilizes a place-based campaign. Location targeted advertising is currently responsible for about one-third of all mobile marketing budgets. By 2017, experts expect it to reach the halfway mark.
The big benefit here is that as a consumer moves through the Denver area – or any other area – they are generally closer to certain businesses. Marketing a business to someone who is an hour or two away isn't as effective as marketing a business to a consumer who is a block down the street. As a result, marketing money spent on hyperlocal targeted marketing is much more efficient and provides a much greater ROI in nearly every instance.
There is evidence that virtually every major company is beginning to bump up their mobile marketing budgets, and as a result it's important for smaller businesses to stand out. One of the best ways to do so is to let your consumers know that you're nearby and ready to offer your goods or services. Of course, this type of marketing is often more complex than others and as a result the help of a professional at Denver web design could be needed in order to get the best results. Either way, it's something that can't be ignored for a business' success.